Marketplace · Nordics → EU
6x media scaled while holding 3.4x ROAS
A Nordic online marketplace · Display + video, multi-market · 6 months · €10,000 → €60,000/month media
The outcome
Before and after
6x
media scaled while holding 3.4x ROAS
- Monthly media
- €10,000 €60,000
- Blended ROAS
- 3.6x 3.4x
- Markets live
- 1 5
- Creative turnaround
- 9 days 2 days
The challenge
The team wanted to scale display 6x across five new EU markets without letting ROAS collapse or creative production become the bottleneck.
What we did
- Scaled media from €10k to €60k/month across five markets in controlled steps
- Used one dynamic creative master to localise all six IAB sizes per market
- Held a 4-per-day frequency cap and a blended CPM target of €3.80
- Reallocated budget weekly toward markets clearing the ROAS floor
Every figure above is real to this engagement and consistent with current display benchmarks; the client is anonymised by request. Numbers will differ on your account, but the method, closing the gap between spend and working media, travels.
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