Display advertising, explained by people who buy it
No recycled definitions. These are the guides we wish existed when we started, current on the 2025 cookie reversal, honest about what display can and cannot do, and full of the numbers that actually matter.
What is programmatic advertising? A plain-English 2026 guide
Programmatic advertising explained: how real-time bidding, DSPs, SSPs and PMPs work, what it costs, and why only 43.9% of the average euro reaches people.
Read the guide GuideRetargeting without third-party cookies: what actually changed
Google kept third-party cookies and wound down Privacy Sandbox in 2025. What that means for retargeting, and how to build it to survive signal loss.
Read the guide GuideStandard banner ad sizes that perform in 2026
The six IAB standard banner ad sizes worth building, why 300x250 still wins the most inventory, and how to ship every size from one creative master.
Read the guide GuideHow to improve display ad viewability
What ad viewability means under the MRC standard, what a good rate looks like in 2026, and seven ways to push display campaigns past the 72% average.
Read the guide ComparisonThe Trade Desk vs DV360: which DSP should you use?
The Trade Desk vs DV360 compared on inventory, fees, identity and CTV, with a clear best-for verdict for advertisers choosing a demand-side platform.
Read the guide GlossaryDisplay advertising glossary
Programmatic, RTB, vCPM, PMP, IVT and the rest, every term defined in one place, with the current MRC and IAB standards.
Open the glossaryFind out what your display budget is actually buying
We'll audit your current display and programmatic setup across viewability, fraud, frequency and working-media share, then show you where the spend leaks. No obligation.