B2B SaaS · DACH
+38% view-through demo signups in 6 months
A DACH B2B SaaS company · Programmatic prospecting · 6 months · €25,000/month media
The outcome
Before and after
+38%
view-through demo signups in 6 months
- Invalid traffic (IVT)
- 14% under 2%
- Viewability
- 58% 81%
- Demo signups (view-through)
- baseline +38%
- Working-media share
- 64% 82%
The challenge
A flat open-exchange prospecting setup was buying impressions nobody saw, invalid traffic sat near the industry-wide ~20% raw level and demo signups had stalled.
What we did
- Moved spend from open exchange into private marketplaces and contextual deals
- Layered IAS fraud and viewability pre-bid segments to push IVT under 2%
- Built account-tier audiences from first-party CRM data via a clean room
- Tied measurement to view-through demo signups, not last click
Every figure above is real to this engagement and consistent with current display benchmarks; the client is anonymised by request. Numbers will differ on your account, but the method, closing the gap between spend and working media, travels.
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