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Pricing

Priced so you can see where the money goes

Two ways to work with us, both transparent. Have us run the channel for a flat percentage of media, or run it yourself on the platform from €149 a month. Media and data are always billed at cost, itemised, with no markup hidden in a blended CPM.

Managed service

Done for you

12%

of media spend, managed end to end

  • Minimum fee €1,500/month
  • Minimum media €8,000/month
  • Strategy, buying, creative & reporting
  • Pre-bid fraud & viewability included
  • Month to month, 30-day notice
Get a proposal

The managed fee covers the whole team: a programmatic buyer, a media manager and a creative lead, plus the brand-safety and fraud tooling. You get one revenue number and an open report on working-media share, the proportion of spend that reaches a real person.

For context, the ANA found the industry average is only 43.9%. Beating that is the entire point of the fee.

Self-serve platform

Run it yourself

Software only. Media, data and verification billed separately at cost.

Build

Creative + trafficking

€149/mo

  • HTML5 & responsive banner builder
  • All 6 IAB standard sizes from one master
  • Export to Google Ads, DV360 & Meta
  • 2 seats · unlimited creative
Start a trial
Most popular

Grow

Programmatic + DCO

€549/mo

  • Everything in Build
  • DV360 & The Trade Desk seat connections
  • Dynamic creative optimization (feeds)
  • Viewability & IVT dashboards
  • 5 seats · priority support
Start a trial

Scale

Platform + managed team

Custom

  • Everything in Grow
  • Dedicated programmatic buyer
  • Custom data & clean-room integrations
  • SLA, SSO & invoicing
  • Unlimited seats
Talk to sales

More detail on the toolset is on the platform page.

Transparency

Where your budget actually goes

The reason our fee is worth paying is not the fee. It is what we stop you wasting. Here is how a typical programmatic euro splits, industry-wide versus on a managed account.

Industry average

43.9%

reaches a real person as working media (ANA)

  • Fees, data and ad-serving stack up to 18–40% of media
  • Invalid traffic near 20% on unprotected inventory
  • Impressions below the viewability line, paid for, unseen

On a managed account

80%+

working-media share we target and report openly

  • Pre-bid IAS/DoubleVerify cuts invalid traffic under 2%
  • Low-viewability placements cut before they bill
  • Every fee itemised at cost, no blended CPM
Choosing

Managed or self-serve?

If you... Best fit
Spend over €8,000/mo and want it run for youManaged service (12%)
Have an in-house buyer and want better toolingPlatform: Grow (€549/mo)
Only need creative built and traffickedPlatform: Build (€149/mo)
Want platform plus a dedicated buyerPlatform: Scale (custom)
Questions

Pricing FAQ

How is your management fee structured?
We charge 12% of media spend, with a minimum of €1,500 per month, and ask for at least €8,000 per month in media. Agency display fees commonly run 10–15% of spend, so this sits at the fair end. Media is billed at cost with no hidden markup on top.
Why is there a minimum media spend?
Programmatic algorithms need conversion volume to optimise. Below roughly €5,000 a month in media, a campaign rarely gathers enough signal, and you end up paying platform and data fees without the data to earn them back. Our €8,000 floor is set so your spend has a real chance to perform.
What does the platform fee not include?
Platform plans cover the software: creative builder, DSP connections, and quality dashboards. They do not include media, third-party audience data (typically €0.50 to €3 CPM), or verification fees (around €0.10 to €0.30 CPM). We show every one of those line items at cost so you can see exactly where the budget goes.
Is there a long contract?
No. Managed service runs month to month with 30 days notice, and platform plans can be cancelled anytime. We would rather keep clients on results than on a lock-in clause, which is also why every account gets an open working-media report.

Get a proposal scoped to your spend

We'll audit your current display and programmatic setup across viewability, fraud, frequency and working-media share, then show you where the spend leaks. No obligation.

Get a proposal See client results