DTC ecommerce · Benelux
4.6x retargeting ROAS, up from 3.1x in 4 months
A Benelux DTC skincare brand · Retargeting + prospecting · 4 months · €18,000/month media
The outcome
Before and after
4.6x
retargeting ROAS, up from 3.1x in 4 months
- Retargeting ROAS
- 3.1x 4.6x
- Viewability
- 61% 78%
- Retargeting CTR
- 0.42% 0.81%
- Wasted frequency
- 11/day 4/day
The challenge
Display was running as an always-on retargeting line that everyone assumed was profitable, but last-click reporting hid heavy frequency waste and weak viewability on cheap inventory.
What we did
- Rebuilt audiences around first-party purchase and browse data instead of broad third-party segments
- Capped frequency at 4 impressions per user per day and cut placements below 70% viewability
- Added DoubleVerify pre-bid brand-safety and fraud filtering
- Shipped a dynamic creative set personalised by product category
Every figure above is real to this engagement and consistent with current display benchmarks; the client is anonymised by request. Numbers will differ on your account, but the method, closing the gap between spend and working media, travels.
More results
Other results
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We'll audit your current display and programmatic setup across viewability, fraud, frequency and working-media share, then show you where the spend leaks. No obligation.