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DisplayAds
European programmatic display

Programmatic display, measured on revenue

We plan, build and run display, retargeting and video campaigns across DV360, The Trade Desk and the Google Display Network, and optimise to ROAS and view-through conversions, not impressions nobody sees.

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€40M+ in programmatic media managed for European retail and SaaS brands.

Isometric illustration of display ad banners connected to a campaign performance dashboard

We buy, verify and report across

  • Google Display Network
  • Display & Video 360
  • The Trade Desk
  • Amazon DSP
  • AdRoll
  • Criteo
  • IAS
  • DoubleVerify
Why brands move their display to us

Most display budgets quietly leak. We close the gaps.

Across the industry, only 43.9% of a programmatic euro reaches a real person as working media. The rest disappears into fees, fraud and impressions below the viewability line. Our whole model is built to widen that number.

Revenue, not reach

We optimise to ROAS and view-through conversions. Display retargeting commonly returns around ~4.2x; we report against that, not raw impressions.

Media you can actually see

Pre-bid IAS and DoubleVerify filtering keeps invalid traffic under 2% on managed campaigns, against a raw industry rate near ~20%.

Creative that resizes itself

One dynamic master becomes all six IAB sizes, so a campaign launches in days instead of waiting on a design queue.

What we do

Four ways we run display for you

Take the whole channel off your plate, or pick the part you need help with. Each service stands on its own.

Programmatic advertising

Open-exchange, PMP and contextual buying across DV360 and The Trade Desk, with fraud and viewability built into the bid.

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Display campaign management

Day-to-day Google Display Network and YouTube management: structure, bidding, placements, exclusions and reporting.

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Retargeting

First-party audiences, sane frequency caps and dynamic creative that bring shoppers back without burning budget.

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Creative production

HTML5 and dynamic banners built once and resized into all six IAB standard formats, ready to traffic.

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€40M+
programmatic media managed
43.9%
industry working-media share we beat on every account
4.6x
best-case retargeting ROAS delivered
under 2%
invalid traffic on managed campaigns
The hybrid model

Have us run it, or run it yourself

Display Ads is both an agency and a platform. The same toolset our buyers use, creative builder, DSP connections, viewability and fraud dashboards, is available self-serve from €149/month. Start hands-on, then bring in a dedicated programmatic buyer when spend justifies it.

  • Build HTML5 and dynamic banners in every IAB size
  • Connect your DV360 or The Trade Desk seat
  • Watch viewability and invalid traffic in real time
  • Add a managed buyer on the Scale plan
Tour the platform See pricing
Abstract illustration of a drag-and-drop display ad creative builder with resized banner previews
Proof

Recent client results

Anonymised, but every number is real to the engagement. Figures sit within current industry benchmark ranges.

DTC ecommerce

4.6x

retargeting ROAS, up from 3.1x in 4 months

A Benelux DTC skincare brand · Benelux

Read the result B2B SaaS

+38%

view-through demo signups in 6 months

A DACH B2B SaaS company · DACH

Read the result Marketplace

6x

media scaled while holding 3.4x ROAS

A Nordic online marketplace · Nordics → EU

Read the result
How we work

A four-step engagement, not a black box

  1. 01

    Audit

    We pull your placements, viewability, frequency and fraud data and show where spend leaks today.

  2. 02

    Plan

    A channel and budget plan with a clear ROAS floor, frequency caps and a measurement model that counts view-through.

  3. 03

    Launch

    Audiences, deals and creative go live across the right DSPs, with brand-safety and IVT filtering on every bid.

  4. 04

    Optimise

    Weekly reallocation toward what clears the ROAS floor, plus creative testing that actually moves conversion rate.

See the full engagement process
From the team

Display, explained by people who buy it

Guide

Retargeting after third-party cookies

Google kept third-party cookies and wound down Privacy Sandbox in 2025. Here is what that actually changes for retargeting.

Read it Pillar

What is programmatic advertising?

RTB, DSPs, SSPs and PMPs explained, and why only 43.9% of the average programmatic euro reaches a real person.

Read it Guide

Standard banner ad sizes that perform

The six IAB sizes worth building, why 300×250 still wins, and how to ship them all from one creative master.

Read it
Questions

Display advertising, answered

What does a programmatic display agency actually do?
We plan, buy and optimise display, video and retargeting campaigns across demand-side platforms like DV360 and The Trade Desk, plus the Google Display Network. That covers audience strategy, private-marketplace deals, creative, brand-safety and fraud filtering, and revenue reporting, so your team gets outcomes instead of another platform to learn.
How much does display advertising cost?
Media is separate from management. On the Google Display Network, CPMs typically run $2–$5; programmatic private marketplaces sit around $5–$15. Our management fee is 12% of media (minimum €1,500/month), and we ask for at least €8,000/month in media so campaigns have enough data to optimise.
Do third-party cookies still work for display advertising?
Yes, in Chrome. Google reversed its deprecation plan and in October 2025 wound down most of Privacy Sandbox. Cookies still do not work in Safari or Firefox, and EU consent rules limit tracking, so we build on first-party data and contextual targeting rather than relying on third-party cookies alone.
What is a good viewability rate?
The MRC standard counts a display impression as viewable when 50% of pixels in view for at least 1 continuous second. Industry desktop display viewability sat around 72.2% in 2024 (IAS). We treat 70% as a floor and push managed campaigns higher by cutting low-viewability placements before they cost you money.
Can we run the platform ourselves instead of hiring the agency?
Yes. The platform is self-serve: build creative, connect your DV360 or Trade Desk seat, and run campaigns with viewability and fraud dashboards included. Plans start at €149/month. Many clients start self-serve and add a managed buyer on the Scale plan as spend grows.

Find out what your display budget is actually buying

We'll audit your current display and programmatic setup across viewability, fraud, frequency and working-media share, then show you where the spend leaks. No obligation.

Get a free display audit See client results