Programmatic advertising

Programmatic that buys quality, not just volume

We run programmatic display and video across DV360 and The Trade Desk, with private-marketplace deals, contextual targeting and pre-bid verification doing the heavy lifting. The goal is simple: more of your budget reaching real people on inventory you would be happy to see your brand on.

Get a programmatic proposal

What's included

The whole programmatic stack, run for you

DSP strategy and seat management

We run buying on Display & Video 360 and The Trade Desk, either on our seats or yours, and pick the platform per campaign instead of forcing everything through one.

Private marketplaces and deal IDs

We move spend off the open exchange into curated PMP deals where inventory quality is known, which is where most of the viewability and fraud gains come from.

Contextual and first-party targeting

Audiences are built from your CRM and on-site behaviour plus contextual signals, so campaigns hold up in Safari and Firefox where third-party cookies never worked.

Pre-bid brand safety and fraud

IAS and DoubleVerify run before the bid, not after the invoice, so invalid traffic stays under 2% rather than the raw industry level near 20%.

Service led by

Liis Tamm · Head of Programmatic

Published 10 Feb 2026 · Updated 12 Jun 2026

The difference

Where the working media goes

A flat open-exchange setup looks cheap on a CPM line and expensive everywhere else. When one DACH SaaS client came to us, invalid traffic sat near the raw industry level and demo signups had stalled. Moving spend into private marketplaces and layering IAS pre-bid segments pushed IVT under 2% and lifted working-media share from 64% to 82% over six months.

That is the pattern on most accounts. The savings are not in chasing a lower CPM; they are in refusing to pay for impressions nobody sees. Read the full B2B SaaS programmatic results, or see how we handle retargeting once prospecting is working.

Questions

Programmatic advertising FAQ

What is programmatic advertising?

Programmatic advertising is the automated buying of ad inventory through real-time bidding. A demand-side platform like DV360 or The Trade Desk evaluates each impression and bids in milliseconds based on your audience and budget rules. It covers display, video and audio across millions of sites and apps, replacing manual insertion orders with software.

DV360 or The Trade Desk, which should we use?

Both are strong independent DSPs. DV360 fits teams already in the Google stack and buying heavily on YouTube and GDN inventory. The Trade Desk leads on connected TV and the open internet, and charges roughly a 20% take rate. We pick per campaign and explain the trade-off rather than defaulting to one.

How much of our budget actually reaches people?

The ANA found only 43.9% of the average programmatic dollar reaches a consumer as working media; the rest goes to fees, data and invalid traffic. We track working-media share on every account and report it openly, then cut the fees and placements that drag it down.

What minimum budget makes programmatic worth it?

We ask for at least €8,000 per month in media so the algorithms have enough conversions to optimise against. Below roughly €5,000 a month, a campaign rarely gathers the signal it needs, and you pay platform fees without the data to earn them back.

See what your programmatic budget is really buying

We'll audit your current display and programmatic setup across viewability, fraud, frequency and working-media share, then show you where the spend leaks. No obligation.

Request a working-media audit See client results