We got into display because the numbers were dishonest
Display Ads started in Tallinn in 2019 after years of watching display budgets reported on impressions and clicks while the revenue stayed vague. We built an agency, then a platform, around one rule: show clients exactly what their money buys.
- €40M+
- programmatic media managed
- 43.9%
- industry working-media share we beat on every account
- 4.6x
- best-case retargeting ROAS delivered
- under 2%
- invalid traffic on managed campaigns
Why working-media share is on every report
The ANA found that only 43.9% of the average programmatic dollar reaches a consumer as working media. The rest goes to fees, data, and impressions below the viewability line or lost to invalid traffic. Most agencies never show clients that number, because it is uncomfortable. We put it on the first page of every report and measure ourselves against beating it.
That principle shaped the company. We are independent, we buy across DV360, The Trade Desk and the Google Display Network rather than reselling one platform, and we keep media and creative in the same team. The result is a clearer line between spend and revenue than the channel is used to.
Three things that do not move
Revenue over reach
We optimise to ROAS and view-through conversions. Impression counts are inputs, not goals.
Open by default
Every client sees working-media share, fees and verification data. No blended CPM hiding the markup.
Buying and creative together
One team owns both, so the fix for a weak placement can be a new banner the next morning.
Practitioners, not account managers
The people who plan your campaigns are the people who buy them.
Liis Tamm
Head of Programmatic
Liis leads buying across DV360 and The Trade Desk and has managed more than €40M in programmatic media for European retail and SaaS brands over the last nine years. She built the agency's viewability and brand-safety playbook.
Marcus Feldt
Director of Paid Media
Marcus runs display and YouTube strategy across the Google Display Network and DV360. Before agency life he ran in-house acquisition for a Nordic marketplace, scaling display from a test line item to a primary growth channel.
Sofia Marchetti
Creative & CRO Lead
Sofia owns the creative side: HTML5 banner systems, dynamic creative optimization and landing-page testing. She has shipped thousands of responsive and dynamic display units and obsesses over which ones actually move conversion rate.
Display Ads OÜ
Registered in Tallinn, Estonia, European Union. Founded 2019. Reach the team at ads@display-ads.net.
Work with a team that shows its working
We'll audit your current display and programmatic setup across viewability, fraud, frequency and working-media share, then show you where the spend leaks. No obligation.